America’s Coffee is Now in a Can!

The next step in the evolution of the Black Rifle Coffee brand is here: ready-to-drink coffee in a can. Learn how BRCC got here, and where they are going.

America’s Coffee is Now in a Can: How Black Rifle Coffee Company Entered the Ready-to-Drink Market
Black Rifle Coffee Company, founded in 2014 by former U.S. Army Green Beret Evan Hafer, originated as a premium, small-batch coffee roaster, with Hafer roasting and shipping coffee out of his garage. The garage didn’t last for long though. BRCC has grown exponentially since then.